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Feature Article #1

Database or Rolodex?

Do you have a Database or a Rolodex?
As many of you know, my background is contact relationship management (i.e. CRM) and most of my experience centers around the ACT! product.
Here’s a question for you. Is your company database a rolodex or a database? In previous articles, I’ve talked about how your company database is your [...]

Ken | November 30th, 2009 | Continued

About this Site

Welcome to True North Partners, LLC!
Hi! My name is Ken Anderson and I am glad you stopped by.
My company, True North Partners, LLC is in the business of helping small businesses grow quickly & profitably through marketing automation. We do that by enabling them to centralize, organize, automate and monitor their lead generation, lead conversion, [...]

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Thanksgiving thoughts.

Happy Thanksgiving!
So, is it me or is everyone feeling like the days are just flying by? I feel like the Adam Sandler character in the movie “Click” with the fast-forward button stuck in fast-forward mode. Good grief! I certainly don’t remember time going by this fast when I was waiting for my 21st birthday to [...]

November 24, 2009 | Ken | 0 comments | Continued
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Get Positive!

Positive Attitude and Creativity
So far we have talked about  3 of the 4 tools in the ultimate THRIVAL kit:

Loyal Customers
Economical Marketing Strategies
Effective Processes

Along with each of these tools, we have provided tips and tricks and specific things you can do implement them in your own business. The final tip is a bit difficult because it [...]

October 1, 2009 | Ken | 0 comments | Continued
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ACT!2010 v12 Update

Good morning! I hope everyone had a great week and you are enjoying your fall so far. The weather here in Minnesota has been extraordinary so far and I hope it has been for you as well.
Today, I want to start a new series of blog posts aimed specifically for the ACT! users. As many [...]

September 26, 2009 | Ken | 0 comments | Continued
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Effective Processes

Effective processes are critical and can mean the difference between running a smooth, profitable organization and running a haphazard collection of departments.
Automation is a great way to improve processes across all divisions including….

Technology
Administrative
Marketing
Sales
Customer Service

Man power is often the largest small business expense. Today’s hosted technology can offer incredible efficiencies without the hardware and licensing costs [...]

September 24, 2009 | Ken | 0 comments | Continued
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Economical Marketing Strategies

Now that you are ready to tackle the first tool in the Thrival Kit let’s look at our second tool: 
Economical Marketing Strategies!
In order for your marketing tactics to be effective you must first have a strong strategy. Your strategy must include:

Making Marketing a Priority
Focusing on highly-targeted prospects
Taking advantage of bargains and discounts
Leveraging your relationships
Marketing through [...]

September 22, 2009 | Ken | 0 comments | Continued
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Make Your Business Thrive!

 
Entrepreneurs and small businesses alike are facing unprecedented economic challenges. . . but within every challenge is a hidden opportunity.
Dark times breed innovation from our brightest entrepreneurs. In fact, more millionaires were created during the Great Depression than during any other era.
So how can you turn the recession into an opportunity for your business to [...]

September 18, 2009 | Ken | 1 comment | Continued
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Activity Management – Part II

Good morning! Yesterday, I posted an article about my thoughts on how to implement a technique to help you manage your daily scheduled activities. The idea was to put together a process that helps you become more efficient and more productive. If you havent had a chance to read that article, you can get to [...]

September 15, 2009 | Ken | 0 comments | Continued
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Monday Morning Kick Start

Good morning and Happy Monday! I hope everyone had a great weekend, got their batteries recharged and is up ready to go this morning. Hmm, I can hear the echoes across the prairie – “ahh, not so much”. Well, then let’s talk about that.
 
By now, I expect everyone is making use of some type of [...]

September 14, 2009 | Ken | 0 comments | Continued
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Have you hugged your database lately?

Good morning! It’s Labor Day morning and while at the gym this morning, I got to thinking about my business, and my customer’s businesses. Isn’t funny how certain thoughts strike us at unique (sometimes odd) times? For some folks, they get their ideas while in the shower (I’m not awake enough for this to happen [...]

September 7, 2009 | Ken | 0 comments | Continued
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